ETHNIC FOOD, EXOTICISM AND OTHERNESS IN CHILE. THE CASE OF THE RESTAURANT “PEUMAYÉN ANCESTRAL FOOD”
COMIDA ÉTNICA, EXOTISMO Y OTREDAD EN CHILE. EL CASO DEL RESTAURANTE “PEUMAYÉN ANCESTRAL FOOD”
Isabel M. Aguilera Bornand
This article describes and interprets the gastronomic experience of the clients of “Peumayén Ancestral Food” restaurant. This restaurant, located in Santiago the capital city of Chile, offers a cuisine inspired by three indigenous peoples: Mapuche, Aymara and Rapa Nui, so that diners approach the symbolic consumption of otherness. The opinions of the clients, collected through netnographic techniques, inform about the meanings of learning, risk and self-knowledge that food consumption acquires in contexts marked by exoticism. The case of Peumayén allows to investigate the mechanisms of exoticization / production of a consumable other, as well as to advance in delimiting the role of consumption within the frame of multiculturalism and intercultural relations.